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From brand strategy and visual identity design through to brand guidelines and messaging systems, our branding services ensure that your brand communicates consistency, credibility, and recognition wherever and however people encounter your brand. Creative Labs is the branding team at Brandiet. Strategically focused, visually brilliant, and designed to provide your brand with the strong foundation it needs no matter where it is seen.
What Creative Labs builds for you
Branding isn’t a logo. It is a complete system of communication that allows your audience to know who you are and why they should trust you without even hearing a word from you.
Brand Strategy & Positioning
Before we decide what your brand should look like, we need to establish its positioning, audience, tone, and place within the marketplace.
Visual Identity Design
From your brand’s logo through to its colour palette, typography, and complete visual language – developed as an integrated system, not piecemeal.
Brand Guidelines & Standards
The detailed guide to communicating your brand that your team, vendor partners and stakeholders all use to maintain consistency.
Brand Messaging & Tone of Voice
The tagline you use, your value propositions, and the way you talk about your brand as if it’s not a generic message but a truly unique one.
Branding problems we solve
Most brands do not have a design problem. They have a consistency problem, a recognition problem, or a trust problem that a properly built brand identity would quietly fix.
- Your brand looks different everywhere it appears
- Complete identity system: logo, color, typography, usage guidelines
- Branding guidelines your whole team will be able to follow without a meeting
- Template library designed according to your identity on social, print and web
- Audit of existing brand touchpoints before creating any new ones
- Your brand has no clear positioning or voice
- Brand strategy workshop to establish your target audience, market category & point of difference
- Guidelines on tone of voice based on examples, not just adjectives
- Brand messaging template including your tagline, value proposition & key statements
- Narrative that aligns everyone on your sales team, marketing team & content creators
- You have assets but no system tying them together
- Brand audit to determine what is working & what isn’t
- Integration of your current assets into one visual brand language
- Standardization of colour and fonts across all media
- One unified place for your brand identity
Popular questions
Every time before any branding project commences, similar questions always come up. Below, we will address these concerns in layman’s terms and without using any of the agency speak to help you understand what it means to work with Creative Labs.
Do you work with businesses that already have branding but want it refined?
Yes, this happens quite frequently, as it is one of the most common briefs that we get at our agency. In case there is a preexisting logo or other brand elements but there is no systematic approach to the overall image of your brand, we will work with what we have. If, however, the base needs to be changed, we will make sure that you do not lose your equity and move ahead successfully.
Where does branding end and logo design begin?
Logo is a part of brand identity. Branding is much broader and involves creating an entire branding system – including strategies, visual identity, message, tone of voice, and guidelines, which will ensure that your logo fits into the big picture.
How long does a full branding project take?
It really depends on how far-ranging the project is. A complete branding system with guidelines usually takes four to six weeks from start to finish. Branding efforts that incorporate strategy, messaging, and comprehensive templates can take even longer. We establish the precise timeline up front so we know what to expect.
Can Creative Labs handle branding and then apply it across our marketing materials?
Yes, and that’s where the true power lies in the process. Having the same team develop the brand system and design all your social media posts, decks, and marketing collateral means things stay consistent, not to mention that we don’t have to brief a new agency every time we get a new job.
What do you need from us before branding begins?
An overview of your company, target market, and branding vision. Existing design assets if available, along with references for what inspires you and what doesn’t. We will send a branding questionnaire once we know that we’ll be working together – the more candid your responses, the better the outcome.