Date
27 August, 2023
Client
HHW Hotels
Category
Creative Labs
Tools
Illustrator
HHW Hotels sought to rebrand itself with a logo that encapsulated its core values of humility, hospitality, and a welcoming spirit. The objective was to create a visual identity that resonated with guests and reflected the brand's ethos.
Challenge & Solution
The challenge was to design a logo that was both modern and deeply rooted in cultural symbolism. The solution involved incorporating the "Namaskara" gesture, symbolizing a traditional Indian greeting, to convey warmth and respect.
Our Process
Cultural Research:
Explored various symbols representing hospitality across cultures, focusing on Indian traditions.
Design Iterations:
Developed multiple logo concepts, refining based on client feedback and brand alignment.
Color Psychology:
Selected a color palette that evoked feelings of trust, warmth, and elegance.
Typography Selection:
Chose fonts that complemented the logo's symbolism and ensured readability across mediums.
Result Driven
The new logo was met with positive responses from both internal stakeholders and guests. It effectively communicated HHW Hotels' commitment to hospitality and cultural values. The rebranding initiative led to increased brand recognition and a stronger emotional connection with the clientele.
